| Newsletter 03/2026 |
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| Aftermarket |
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Dana to Showcase New Sealing Solutions for Light and Commercial Vehicles at Automechanika Frankfurt
Dana Incorporated will showcase new Victor Reinz® and Spicer® products at Automechanika Frankfurt, the world’s leading aftermarket trade show. From September 8 to 12, 2026, visit Dana in Hall 3.0, Booth G91 to explore expanded solutions for Chinese automotive brands, new sealing products for commercial vehicles, and digital solutions for product safety.
Growing Aftermarket Lineup and Dedicated Catalog for Chinese Vehicle Brands
As Chinese vehicle brands gain market share worldwide, Dana is strategically growing its Victor Reinz sealing portfolio for internal combustion and hybrid engines from manufacturers including BYD, Geely, Great Wall (GWM), Chery, and others. These precisely tailored, OE-quality Victor Reinz sealing solutions support dealers and repair shops with this fast-growing vehicle segment.
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Jan von Ungern-Sternberg: “The Spare Parts Business Remains Stable.”
How important is Automechanika for Dana? In this Automechanika Lovers interview, Jan von Ungern-Sternberg, Director Aftermarket EMEA &APAC, shares his insights on global target groups and current market challenges.
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Expanded Coverage: New Victor Reinz® Products Q3/2026
In the second quarter, Victor Reinz® continues to strategically expand its product range. New parts further increase market coverage in key vehicle segments and offer even greater choice of reliable OE quality sealing solutions.
Explore the new Q3/2026 product releases and find detailed application information in the online catalog.
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Backstage at Victor Reinz®: Workshops Experience OE Quality First-Hand
Understanding how a spare part is made helps you install it better. That’s exactly why Dana, with its aftermarket brand Victor Reinz®, invited independent passenger car and commercial vehicle workshops from across Germany to the Dana facility in Neu-Ulm on June 18, 2026.
Around 20 workshop representatives gained insights typically reserved for employees: modern production processes, automated logistics systems, and the quality assurance behind every Victor Reinz product.
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Excellence Recognized: Dana Neu-Ulm Earns GM Supplier Quality Excellence Award
Dana/REINZ-Dichtungs-GmbH has been honored with the 2025 GM Supplier Quality Excellence Award, recognizing its outstanding commitment to quality, reliability and strong partnership with General Motors.
The award is presented to suppliers that consistently meet or exceed GM's most rigorous quality expectations throughout the entire calendar year. It reflects robust quality systems, a strong quality culture on the shop floor and close cross-functional collaboration. More than an award, it is a recognition of quality, consistency and partnership, highlighting the shared commitment to delivering safe, reliable and high-quality products.
This achievement is the result of the dedication, expertise and teamwork of employees across the entire organization and reinforces Dana’s commitment to continuous improvement and operational excellence.
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Ulm University of Applied Sciences Visits Dana in Neu-Ulm
27 students and two professors from Ulm University of Applied Sciences visited Dana/REINZ’s production site in Neu-Ulm. As part of an excursion, they gained insights into two of the company's core business areas: the Aftermarket division and cylinder-head gaskets.
The visit was inspired by a master’s thesis. Logistics student Luca Dieckmann completed his thesis, “Analysis and Optimization of Picking Performance in the Aftermarket Operations Department of REINZ-Dichtungs-GmbH,” at Dana. The excursion gave him the opportunity to present his work to his professors on site while also introducing his fellow students to the company and its operations.
Following a company presentation, the students were divided into two groups and experienced the processes firsthand in a practical setting. The program was complemented by information about current career opportunities within the company.
The visit exemplifies a mutually beneficial exchange: students gain early exposure to industrial practice, while Dana establishes valuable connections with highly qualified future professionals.
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| Victor Reinz® – Just seal it! |
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General Manager
Olivier Lassurguere,
Stefan Genelin
Company headquarters
Neu-Ulm
HRB Memmingen
No. 11896
VAT number
DE 204 253 680
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